Archive for Baltimore PR firm
BALTIMORE, Md. (December 3, 2012) — Susan J. Anthony, partner, Baltimore PR firm Sawmill Marketing Public Relations, has been elected to the Northern Baltimore County Arts Foundation (NBCAF) Board, established in 2006 to promote arts awareness and education in northern Baltimore County as well as to financially support an arts scholarship program for area high school students.
“I’m delighted to be involved with the NBCAF and to help them move their important mission forward,” Anthony said. “I hope to increase the Foundation’s awareness among other arts/cultural organizations through introductions and similar activities as a strategy to accelerate its growth.”
NBCAF key fundraising activities include the annual Dinner with the Artists and the Gunpowder River Artfest held each June.
In putting together a by-lined article pitch to an industry trade publication for our client AHC-Greater Baltimore, I have been reminded of the many panel discussions by reporters that most of us have attended through the years. Almost without exception, at least one reporter on the panel wearily requests, “please do your homework before you pitch me — know my beat as well as the types of stories I cover.”
With those words clearly in my head, I’m fine-tuning my pitch in anticipation that the lucky editorial recipient clearly sees, and therefore immediately agrees, that my article idea is both relevant and newsworthy.
Then all I’ll need to do is deliver on the promise.
A recent return visit to the Newseum (a must see and see again, IMO) I discovered this quote carved into a wall: “News is what somebody, somewhere, wants to suppress,” from Lord Northcliffe, a British newspaper publisher who died in 1922.
Based on that quotation, what was true in Lord Northcliffe’s day is even more so today, yet harder to accomplish given the amount of traditional and online sources of news and information.
Given the opportunity, how would he edit that quote today or would he say “stet”?
The “Sawmill” in our name comes from the gentle, beautiful and meandering Sawmill Creek (left) that winds its way from northern Baltimore County, including where I live, through Anne Arundel County until it flows into the Patapsco River.
Sometimes we wish we had a more interesting answer. But in the more than 17 years that Sawmill Marketing Public Relations has been in business the “where does ‘Sawmill’ come from” question is a good reminder that it’s your definition of interesting that matters.
We’re all for continuing to answer “where does the name ‘Sawmill’ come from?” for at least the next 17 years!
BALTIMORE, Md. – Sawmill Marketing Public Relations (SMPR), a Baltimore public relations firm, has been selected by the American Registry for Diagnostic Medical Sonography (ARDMS), Rockville, Md., to provide ongoing corporate communications for the international credentialing organization.
SMPR will develop corporate messaging and corporate communications strategies and programs targeted to current and prospective ARDMS members, the healthcare industry, as well as consumers. The ARDMS corporate communications program elements include traditional as well as social media tactics.
Founded in 1975, ARDMS is an independent, nonprofit organization that administers examinations and awards credentials in the areas of diagnostic medical sonography, diagnostic cardiac sonography, vascular technology and physician vascular interpretation. Its credentialing programs are accredited by ANSI-ISO 17024 and the National Commission for Certifying Agencies (NACCA). With more than 70,000 certified individuals in the U.S., Canada and throughout the world, ARDMS is the recognized international standard in sonography credentialing. For more information, visit www.ardms.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.