Practical Public Relations Experience That Works For You

Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043

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We’re proud of our long standing commitment to gladly providing services pro bono to a select number of nonprofit organizations that we fully believe offer the community the elusive “something special.” The Stoop Storytelling Series is one such organization.

They will be part of WOW and we urge anyone who has yet to see a Stoop show (they are almost always sold out) to see them at the Meyerhoff in early March. We bet you’ll  become a devoted fan as we are.

BALTIMORE, Md. (November 9, 2011) – Susan J. Antony and Jeffrey A. Davis, APR, partners at Sawmill Marketing Public Relations, a Baltimore public relations firm, will each be speaking at the upcoming 7th Annual Conference and Workshop, “Leveraging Fundamentals for Maximum Value,”  hosted by the Public Relations Individuals of Southern Maryland (PRISM)  on Thursday, November 10.

The day-long workshop will be held on the campus of the College of Southern Maryland in Leonardtown.

Anthony will speak on “Getting More Mileage from Media: Part One, Traditional Media,” while Davis will speak on “Getting More Mileage from Media: Part Two, Online Media.”  Both sessions will include ample time for discussion and questions from attendees.

About PRISM

Public Relations Individuals of Southern Maryland (PRISM) is a professional organization for public relations and marketing practitioners in the Southern Maryland region, including Charles, Calvert, and St. Mary’s counties. The purpose of the organization is to provide professional development and networking opportunities to individuals who work in public relations and marketing. The PRISM members serve in various industries such as economic development, defense, retailing, health care, government, non-profit, education, and professional services. For more information visit www.prismonline.info

About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com

 

 

 

 

 

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We like to believe that our community relations program is a model that other companies should follow in designing their own programs: support community efforts that reflect your own passions and do so with time, expertise and, of course, money.

For example, at Sawmill we have a passion for the area’s creative endeavors including The Creative Alliance, The Stoop Storytelling Series and the Single Carrot Theatre.  We willingly support them in every way possible and are enriched as a result which is an added bonus to any organization’s community relations program.

How is your passion reflected in your community relations program?

Categories : community relations, PR
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I’m looking forward to being part of a panel on crisis communications and social media Nov.3 that will bring attendees the latest thinking on how news organizations are using tools such as Twitter and Facebook during crisis situations. Find out more about the session, “Crisis Communication in a Social Media World,” and register for PRSA’s Mid-Atlantic Chesapeake Conference here. My co-presenters are:

Maria Cardona is a Democratic strategist who recently joined CNN as a political commentator for the 2012 election and contributor to CNN en Español. During the 2008 Democratic primary election, Cardona was senior adviser and spokesperson to Hillary Clinton’s presidential campaign and served on the campaign’s Hispanic outreach team. During the 2008 general election, she was a key surrogate for the Obama for America campaign, and during the Clinton administration, Cardona served as a spokesperson at the U.S. Departments of Justice and Commerce.

James Buck is the Washington Post‘s local innovations editor. He came to the Post in 2010, after working at FRONTLINE/World, The Oakland Tribune, The Center for Investigative Reporting and University of California-Berkeley. While a graduate student at Berkeley in 2008, James traveled to Egypt to cover an anti-government protest and was arrested. He used Twitter on his cell phone to alert his friends, who immediately began campaigning for his release. The founders of Twitter frequently use James’ experience in explaining the power of the site as a communication tool.

Register today and join us! The Mid-Atlantic Chesapeake Conference has an impressive lineup of sessions this year, making it a must-attend event for the region’s public relations pros.

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This week’s Baltimore Business Journal showcases @contactjeff as a Twitter account worth following.

The item in “Smart Strategies” notes that PR firms and advertising folks were among the first to use Twitter to promote clients and engage in dialogue with the media. “One of the early adopters in this field was Jeff Davis, a partner with Sawmill Marketing Public Relations.”

“His tweets offer a nice mix of the personal and the professional — and some are quite funny,” the BBJ says. At least that’s their opinion!

In fact, the BBJ was the first to cover Sawmill’s push into social media in 2007, and then in 2008 under the headline: “What Are You Doing? PR firms answer that question and more via social networking phenomenon Twitter”

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Does your company’s crisis communications plan look like this?

If you went through an expensive planning process that ended up with a bulky three-ring binder that’s now stuck on a shelf, it might have been a huge waste of money if it hasn’t been updated. If the words “Twitter” and “Facebook” aren’t even mentioned, it’s time for a re-fresh.

Today’s crisis communications plans focus less on setting up a media headquarters, holding press briefings and assigning phone tree responsibilities. Instead, your plan needs to incorporate social media so you can monitor and respond quickly – and while mobile – even before you get the first text, Tweet, email or even phone call from the media.

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In getting ready for an important meeting later this week that will include an in-depth question and answer period, I was reminded of media training basics including answer only the question that was asked and do not speculate.

Learning how to deliver your key messages clearly, concisely and consistently has so many valuable  uses beyond communicating effectively in a media interview such as meetings and presentations of all descriptions, employee/staff situations, hiring interviews, and even sensitive family discussions.

There are several other basic media interview tips that can come in handy in a variety of situations beyond those with the media. Email me at susan.anthony@sawmillmarketing and I will be happy to share them with you.


 

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Inc. is a favorite magazine of mine because I always learn something and enjoy a good read as I do so. Imagine my chagrin when editor Jane Berentson took the PR profession to task with yet another trip to the woodshed for irrelevant pitches and obvious email blast pitches.

When will we learn?

Ms. Berentson shares that, for her, the best story ideas “unfold in a conversation about this and that” which provides valuable insight into her approach for exploring and discovering stories that reside beyond the obvious and the expected.

Our challenge is to find a way to be a part of one of her conversations about “this and that” and in so doing, uncover a story that neither one of us knew was there.

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The Baltimore/Washington chapter of SMEI (Sales and Marketing Executives International) issued the following press release announcing the 2011-12 Board of Directors, which includes Sawmill Marketing Public Relations partner Jeffrey A. Davis:

HUNT VALLEY, Md. (July 8, 2011) – The Baltimore/Washington chapter of Sales and Marketing Executives International (SMEI) today announced that David G. Poulos, CEO of Granite Partners, LLC has been named president of the regional chapter of the international sales and marketing organization, to serve along with seven members of the board of directors for the 2011-2012 term.

Poulos founded the Sparks, Md.-based Granite Partners in 2006, after serving as Director of Marketing Communications for Graphic Arts Show Company, Inc., Reston, Va., producer of trade shows exclusively for the graphic communications and converting industries. He holds a bachelor of science degree in marketing communications from Northeastern University in Boston.

Joining Poulos on the SMEI Baltimore/Washington board for the 2011-12 term are the following directors:

Lynn K. Argenbright, employee benefits advisor, PSA Insurance & Financial Services, Hunt Valley, Md.

Mary Lou Coyle, president, Coyle Studios, Towson, Md.

Jeffrey A. Davis, partner, Sawmill Marketing Public Relations, Baltimore

Seth McElroy, VP, marketing & sales administration, Dunbar Armored, Hunt Valley, Md.

Steve Navarro, director, business development, R2integrated, Baltimore

Jonathan Oleisky, CEO/founder, Media 924, LLC, Baltimore

Concetta Sipes, sales representative, Trade Division, K.C. Company, Inc., Hunt Valley, Md.

About SMEI
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org

Categories : PR
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Important read in The Baltimore Sun by Gus Sentementes on companies seeking social media expertise that ends with great advice from Sawmill Marketing Public Relations partner and recognized social media expert Jeff Davis.

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