Archive for Baltimore PR firms
Baltimore PR Firm Partner Named to SMEI Baltimore/Washington Chapter Board of Directors
Posted by: | CommentsThe Baltimore/Washington chapter of SMEI (Sales and Marketing Executives International) issued the following press release announcing the 2011-12 Board of Directors, which includes Sawmill Marketing Public Relations partner Jeffrey A. Davis:
HUNT VALLEY, Md. (July 8, 2011) – The Baltimore/Washington chapter of Sales and Marketing Executives International (SMEI) today announced that David G. Poulos, CEO of Granite Partners, LLC has been named president of the regional chapter of the international sales and marketing organization, to serve along with seven members of the board of directors for the 2011-2012 term.
Poulos founded the Sparks, Md.-based Granite Partners in 2006, after serving as Director of Marketing Communications for Graphic Arts Show Company, Inc., Reston, Va., producer of trade shows exclusively for the graphic communications and converting industries. He holds a bachelor of science degree in marketing communications from Northeastern University in Boston.
Joining Poulos on the SMEI Baltimore/Washington board for the 2011-12 term are the following directors:
- Lynn K. Argenbright, employee benefits advisor, PSA Insurance & Financial Services, Hunt Valley, Md.
- Mary Lou Coyle, president, Coyle Studios, Towson, Md.
- Jeffrey A. Davis, partner, Sawmill Marketing Public Relations, Baltimore
- Seth McElroy, VP, marketing & sales administration, Dunbar Armored, Hunt Valley, Md.
- Steve Navarro, director, business development, R2integrated, Baltimore
- Jonathan Oleisky, CEO/founder, Media 924, LLC, Baltimore
- Concetta Sipes, sales representative, Trade Division, K.C. Company, Inc., Hunt Valley, Md.
About SMEI
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org
BALTIMORE, Md. (May 3, 2011) — Sawmill Marketing Public Relations, specializing in media relations, social content integration
, crisis communications and media training, participated in the Barclay Greenmount Spring Sweep 2011, a community service project sponsored by client Greater Baltimore AHC, on Saturday, April 30.
“We spent the morning working with neighborhood residents, representatives of community organizations, volunteers from schools as well as individuals and Greater Baltimore AHC, Inc. staff,” said Susan J. Anthony, partner with Sawmill Marketing Public Relations, headquartered in Baltimore.” We picked up trash, mowed grass in the common areas of the neighborhood and other similar tasks before enjoying a cookout together.”
This was the first year for the Barclay Greenmount Spring Sweep. Greater Baltimore AHC officials said that they are considering making it an annual event.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
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Media Training Tip #17: Prepare for More Than Just the Media Interview
Posted by: | CommentsA media training session, especially one that takes a broad view of learning how to clearly, concisely and accurately communicate your message,
can prepare you for important speaking opportunities beyond media interviews.
Consider a customized session when you have a critical internal meeting coming up, especially one that will include questions from your staff/employees; a major presentation to your board, key clients or prospects; or an industry event where your expertise will be in the limelight.
Practicing basic techniques such as bridging, flagging and counting in the context of your speaking situation, i.e., media interview versus major presentation or meeting, should be high on your “must do” preparation list.
Media Training Tip # 1: Be Prepared!
Posted by: | CommentsThere is no need to be familiar with the subject matter of this interview to know that the reporter was well prepared, asked straightforward questions and conducted himself professionally while his interview source was ill prepared at best, visibly uncomfortable and abruptly left the room!
Crisis Communications Tip #3: Make Media Training a Priority
Posted by: | CommentsWe inc
lude “Next Steps” in our crisis communications plans and “media training for designated spokespeople” is nearly always at the top of this list.
Why? Because we’re firm believers in the crisis communications mantra of “tell it all, tell it fast and tell the truth.” This appears to be simple, sound and matter-of-fact when talked about in the calm of a conference room, but yet another matter requiring resolve, courage and leadership should a crisis situation occur.
In our experience, the designated spokespeople who already have a fundamental knowledge of how to communicate their messages to the media are better equipped to immediately focus themselves and their organization on telling it all, telling it fast and telling the truth, rather than to first take a crash course in media training.
Crisis Communications Tip #2: 10 Golden Rules of Crisis Communications
Posted by: | CommentsThis is one of the best presentations of the top 10 items on what should be on your crisis communications ‘to do list’ that we’ve seen in a long time: clear, concise, smart and correct.
Memo to Sheila Dixon: Say What???
Posted by: | Comments
Hey! Wait a minute, Ms. Dixon. It seems like yesterday you said you had nothing to apologize for when you resigned as Mayor of Baltimore. In fact, in a conversation I had with a former staff member only a few months ago, he emphatically said: “Sheila will never apologize.”
So here we are 11 months later and a Page One interview with you appears in the Dec. 10th edition of The Daily Record where you APOLOGIZE. To what purpose?
The time to have apologized, when it mattered most to the people you were elected to serve, was on January 6, 2010. But you didn’t. Instead, you concluded your brief remarks back then with: “What I owe the citizens is to move on and bring closure to this so we can continue to stay focused on the city.”
We can only hope that the recent crisis communications misstep had a shelf life of one news cycle and that’s that. Too little. Too late. And the citizens of Baltimore are doing as you advised: staying focused on the city.
Chapter closed.
Crisis Communications Tip #6: It’s Complicated
Posted by: | Comments
An organization’s crisis communications situation is never a single event dealt with by a single activity. Instead, it’s a multifaceted and often complicated set of circumstances requiring a steadfast, consistent and determined execution of activities. But what about the marketing impact of a crisis?
We’ve been reminded of this the past few months while dealing with a client’s crisis communications problems and are just now finalizing a strategy for handling the marketing implications while keeping one eye still focused on the crisis.
The most valuable crisis communications plans are those that help an organization effectively manage the crisis at hand while simultaneously staying connected to its marketplace with relevant brand messaging.
