Practical Public Relations Experience That Works For You
Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043
Here at Sawmill we take every opportunity to meet with decision-makers in the news business to learn how we can help them do their jobs. We recently heard from news and assignment desk sources at WJZ-TV, the CBS affiliate in Baltimore, who told us exactly what they’re looking for and how to reach them. We then took a quick tour of the studio with members of the Baltimore Public Relations Council. Here’s a behind-the-scenes (or should we say in-front-of-the-cameras) view, beginning with the Morning Edition desk, then sweeping left to the main news desk and finally the First Warning Weather center.
A hyped-up Peter Shankman, founder of HARO (Help a Reporter Out), drove from NYC to Baltimore earlier this week to share his stories about the startup of what’s become a must-have tool in any social media program. For the few of you not using HARO, it’s a daily set of emails containing summaries of stories reporters are working on and a request for sources.
At Sawmill we’ve had a number of client successes using HARO, so I had the opportunity to personally thank Peter for his addition to the PR and social media toolbox. He was in Baltimore as keynote speaker for the Baltimore Public Relations Council’s conference, “PR Survival: Online, On the Job and in the Future.”
HARO now has more than 100,000 sources and is used by (tens of) thousands of reporters/editors. The company makes over $1 million a year and has plans for an international expansion, he said. Here’s a recent article about HARO by Wired and below is a brief (and less caffeinated) look at what Peter had to say at the conclusion of his remarks:
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Meet Jeff
A partner with Sawmill Marketing Public Relations, Jeff has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Click here to read more about Jeff >>
Connect with Jeff
Meet Susan
Susan J. Anthony formed Sawmill Marketing Public Relations in 1995, following a 20-year tenure with national marketing communications agencies. Click here to read more about Susan >>
Connect with Susan
Meet Buzz
The crankier member of the Sawmill Marketing Public Relations team, Buzz has no shortage of opinions about PR and current events. Click here to read more about Buzz >>
Here at Sawmill we take every opportunity to meet with decision-makers in the news business to learn how we can help them do their jobs. We recently heard from news and assignment desk sources at WJZ-TV, the CBS affiliate in Baltimore, who told us exactly what they’re looking for and how to reach them. We then took a quick tour of the studio with members of the Baltimore Public Relations Council. Here’s a behind-the-scenes (or should we say in-front-of-the-cameras) view, beginning with the Morning Edition desk, then sweeping left to the main news desk and finally the First Warning Weather center.
