Archive for Counselors Academy
During the PRSA Counselors Academy meeting in Naples last month, members attended a different kind of breakout session, called “Book Club.” The panel discussed and reviewed these four titles:
Partners in Command: George Marshall and Dwight Eisenhower in War and Peace by Mark Perry
Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin
Full Frontal PR: Building Buzz About Your Business, Your Product or You by Richard Laermer, and
The Four Obsessions of an Extraordinary Executive by Patrick Lencioni
Six future PR professionals – students at the College of Charleston - recently piled into a van for the ultimate PR road trip to Naples, Fla. for three days of learning about the PR firm business – and blogging the results – during the Counselors Academy Spring Conference.
Under the headline Future Counselors Inspired, student Sarah Gatling began her blog post this way: “Six students. Three days. One unbelievable opportunity.” Sarah and her fellow students served as on-site reporters and photographers to cover not only the sessions, but some of the social activities as well.
Check it out for yourself. Their posts are all here on Whatever Suits, the Counselors Academy blog.
The biggest question, however, is are they up for a road trip next year, when the Counselors Academy holds its conference in Palm Springs, California?