Archive for MBE
It’s not always the right strategy to seek media attention for your client — especially when it involves one side of a complicated and litigious situation. But what if the client wants to react to recent (albeit one-sided) coverage?
Perhaps the best counsel is to view the situation from a reporter’s standpoint, who would be receiving yet a new angle to a story s/he thinks has already been covered. With a little digging how many more sides to the story will now be uncovered? What’s the potential cost to the client in letting the media determine how to use the new angle? Is the risk worth it?
Think of ways other than media coverage to get your client’s story told, including communicating directly with the audience with concise, accurate and relevant information that may or may not touch on the situation at hand — a decision that needs to be weighed carefully and without the repercussions of “he said, she said.”
BALTIMORE, Md. (January 25, 2010) – Sawmill Marketing Public Relations (SMPR), headquartered in Baltimore, has been awarded a City of Baltimore Women’s Business Enterprise (WBE) certification via the City’s Minority and Women’s Business Opportunity Office , according to Susan J. Anthony, founder and partner of the 15-year-old PR firm that specializes in media relations, social media, media training and crisis communications.
The PR firm also received certification from the State of Delaware via its Office of Management & Budget, Office of Minority and Women Business Enterprise, which certifies MWBEs for State of Delaware Minority and/or Women Business Enterprises.
“We have had ongoing requests for our marketing services from organizations requiring these important designations and seeking WBE and MBE certified communications and PR firms in Baltimore, Maryland and in Delaware,” she said. “We are excited to now be able to work with them and also with other companies and agencies needing our services and expertise as well as the certification.”
Anthony and SMPR partner Jeffrey A. Davis, APR have extensive experience working on city- and state-level PR assignments, particularly in the areas of transportation, health and community relations.
In 2009, Sawmill Marketing Public Relations was awarded a State of Maryland Minority Business Enterprise (MBE) certification (09-043).
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com