Archive for Sawmill Marketing Public Relations
Ninth Annual ‘TBC Classic’ On Track to Break $1 Million Donation Milestone
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I’m perfecting my awesome swing for Tuesday’s sold-out ninth annual “The Brick Companies Classic” fund-raiser golf event hosted by Sawmill client The Brick Companies with proceeds going to their TBC Foundation.
It’s anticipated that the ninth year will be the charm and they’ll break the $1 million donation milestone. Since this is my first time swingin’ the old clubs at the event held at Queenstown Harbor, will this milestone-smasher simply be a coincidence or will my presence be, once again, over the top?
Fore!!!
Sawmill Marketing Public Relations Named Agency for FCC Environmental, LLC
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BALTIMORE, Md. (September 21, 2011) – Sawmill Marketing Public Relations, a Baltimore public relations firm, has been selected by FCC Environmental, LLC, one of the world’s largest environmental services companies with an expertise in waste oil collection and processing, for a comprehensive awareness campaign for its first sustainable used motor oil recycling facility.
The campaign will include strategic message development, traditional media relations, website development and management, community relations, crisis communications planning and spokesperson training.
The $50 million facility, to be located in Baltimore, is the first of several used motor oil recycling operations planned by the company in the United States.
About FCC Environmental
FCC Environmental, LLC provides recycling services for the automotive, commercial and industrial sectors of the U.S. economy. Its service offerings include used oil collection and processing, collection and recycling of used oil filters and antifreeze, along with parts cleaner supply and service, plus field service activity and emergency response capabilities to support the requirements of its customers.
Headquartered in Houston, FCC Environmental has maintained a regional office and operation in Baltimore since 1950. It has 38 branches and terminals throughout an 18 state operation, serving over 30,000 customer locations. It is a wholly owned subsidiary of Fomento de Construcciones y Contratas (FCC), one of the world’s largest environmental service providers with headquarters in Madrid, Spain. With more than 90,000 employees operating in over 50 countries, FCC was able to provide the financial capability and leadership to allow FCC Environmental, LLC to expand its service offerings. For more information, visit www.FCCenvironmental.com.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com.
Media Training Can Help in a Variety of Situations
Posted by: | CommentsIn getting ready for an important meeting later this week that will include an in-depth question and answer period, I was reminded of media training basics including answer only the question that was asked and do not speculate.
Learning how to deliver your key messages clearly, concisely and consistently has so many valuable uses beyond communicating effectively in a media interview such as meetings and presentations of all descriptions, employee/staff situations, hiring interviews, and even sensitive family discussions.
There are several other basic media interview tips that can come in handy in a variety of situations beyond those with the media. Email me at susan.anthony@sawmillmarketing and I will be happy to share them with you.
The Same Old Story – This Time from Inc. Magazine
Posted by: | CommentsInc. is a favorite magazine of mine because I always learn something and enjoy a good read as I do so. Imagine my chagrin when editor Jane Berentson
took the PR profession to task with yet another trip to the woodshed for irrelevant pitches and obvious email blast pitches.
When will we learn?
Ms. Berentson shares that, for her, the best story ideas “unfold in a conversation about this and that” which provides valuable insight into her approach for exploring and discovering stories that reside beyond the obvious and the expected.
Our challenge is to find a way to be a part of one of her conversations about “this and that” and in so doing, uncover a story that neither one of us knew was there.
Kudos to Fireline Corp. President for Maryland Daily Record Award
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We were delighted to nominate Anna Gavin, 28, president of Fireline Corporation, a Sawmill client, for the Maryland Daily Record “20 in their 20′s” award that recognized young leaders for their exceptional professional and personal achievements at this early stage of their careers.
The award is meaningful and the recognition is invaluable!
BALTIMORE, Md. (May 3, 2011) — Sawmill Marketing Public Relations, specializing in media relations, social content integration
, crisis communications and media training, participated in the Barclay Greenmount Spring Sweep 2011, a community service project sponsored by client Greater Baltimore AHC, on Saturday, April 30.
“We spent the morning working with neighborhood residents, representatives of community organizations, volunteers from schools as well as individuals and Greater Baltimore AHC, Inc. staff,” said Susan J. Anthony, partner with Sawmill Marketing Public Relations, headquartered in Baltimore.” We picked up trash, mowed grass in the common areas of the neighborhood and other similar tasks before enjoying a cookout together.”
This was the first year for the Barclay Greenmount Spring Sweep. Greater Baltimore AHC officials said that they are considering making it an annual event.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
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Media Training Tip #17: Prepare for More Than Just the Media Interview
Posted by: | CommentsA media training session, especially one that takes a broad view of learning how to clearly, concisely and accurately communicate your message,
can prepare you for important speaking opportunities beyond media interviews.
Consider a customized session when you have a critical internal meeting coming up, especially one that will include questions from your staff/employees; a major presentation to your board, key clients or prospects; or an industry event where your expertise will be in the limelight.
Practicing basic techniques such as bridging, flagging and counting in the context of your speaking situation, i.e., media interview versus major presentation or meeting, should be high on your “must do” preparation list.
No News Can Indeed Be Good News
Posted by: | CommentsIt’s not always the right strategy to seek media attention for your client — especially when it involves one side of a complicated and litigio
us situation. But what if the client wants to react to recent (albeit one-sided) coverage?
Perhaps the best counsel is to view the situation from a reporter’s standpoint, who would be receiving yet a new angle to a story s/he thinks has already been covered. With a little digging how many more sides to the story will now be uncovered? What’s the potential cost to the client in letting the media determine how to use the new angle? Is the risk worth it?
Think of ways other than media coverage to get your client’s story told, including communicating directly with the audience with concise, accurate and relevant information that may or may not touch on the situation at hand — a decision that needs to be weighed carefully and without the repercussions of “he said, she said.”
Media Training Tip # 1: Be Prepared!
Posted by: | CommentsThere is no need to be familiar with the subject matter of this interview to know that the reporter was well prepared, asked straightforward questions and conducted himself professionally while his interview source was ill prepared at best, visibly uncomfortable and abruptly left the room!
