Archive for Sawmill Marketing
Media Tip #16: Your Comments Can Take on a Life of Their Own
Posted by: | CommentsI sent an email thanking people at the MAC 
only to have it appear front and center of this flyer promoting the program. Imagine my surprise when I saw my words staring at me from this poster while I did sit ups.
A reminder to each of us that our comments oftentimes take on a life of their own. Now give me 20 more push ups!
Media Training Tip #17: Prepare for More Than Just the Media Interview
Posted by: | CommentsA media training session, especially one that takes a broad view of learning how to clearly, concisely and accurately communicate your message,
can prepare you for important speaking opportunities beyond media interviews.
Consider a customized session when you have a critical internal meeting coming up, especially one that will include questions from your staff/employees; a major presentation to your board, key clients or prospects; or an industry event where your expertise will be in the limelight.
Practicing basic techniques such as bridging, flagging and counting in the context of your speaking situation, i.e., media interview versus major presentation or meeting, should be high on your “must do” preparation list.
No News Can Indeed Be Good News
Posted by: | CommentsIt’s not always the right strategy to seek media attention for your client — especially when it involves one side of a complicated and litigio
us situation. But what if the client wants to react to recent (albeit one-sided) coverage?
Perhaps the best counsel is to view the situation from a reporter’s standpoint, who would be receiving yet a new angle to a story s/he thinks has already been covered. With a little digging how many more sides to the story will now be uncovered? What’s the potential cost to the client in letting the media determine how to use the new angle? Is the risk worth it?
Think of ways other than media coverage to get your client’s story told, including communicating directly with the audience with concise, accurate and relevant information that may or may not touch on the situation at hand — a decision that needs to be weighed carefully and without the repercussions of “he said, she said.”
Crisis Communications Tip #2: 10 Golden Rules of Crisis Communications
Posted by: | CommentsThis is one of the best presentations of the top 10 items on what should be on your crisis communications ‘to do list’ that we’ve seen in a long time: clear, concise, smart and correct.
Crisis Communications Tip #6: It’s Complicated
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An organization’s crisis communications situation is never a single event dealt with by a single activity. Instead, it’s a multifaceted and often complicated set of circumstances requiring a steadfast, consistent and determined execution of activities. But what about the marketing impact of a crisis?
We’ve been reminded of this the past few months while dealing with a client’s crisis communications problems and are just now finalizing a strategy for handling the marketing implications while keeping one eye still focused on the crisis.
The most valuable crisis communications plans are those that help an organization effectively manage the crisis at hand while simultaneously staying connected to its marketplace with relevant brand messaging.
Updates to ‘Sawmill Guide to Baltimore Media on Twitter’
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We’ve added more updates to the “Sawmill Guide to Baltimore Media on Twitter.” Click on the link to the right of this post to access the listing we started in 2008, launched on New Year’s Day 2009 and kept updating ever since!
This version adds Patch.com, a new hyper-local online news source, a few anchors and reporters from WJZ-TV as well as some additions from The Sun.
To see what all 235+ people on the list are collectively tweeting, follow the list Jeff created. It’s your single source to track what’s happening in the region.
Community Relations and Personal Passion Can be a Great Marriage
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Craftsmen Developers, a Sawmill Marketing Public Relations client, hosted its second annual fund-raising event this weekend for the Hospice of the Chesapeake. For a modest ticket price, attendees experienced a leisurely stroll around beautiful waterfront grounds enjoying a delicious lunch and listening to a live band – all while admiring more than 50 privately owned Ferraris, Maseratis, Lamborghinis and Alfa Romeos.
This event, with the third one already scheduled for June 2011, combines the corporate community relations commitment to support local organizations and issues with the Craftsmen Developers leadership team’s passion for luxury Italian automobiles.
We think Craftsmen Developers is on to something that other organizations can take a lesson from: helping others in the communities in which you do business is the right thing to do, of course. But be creative with your community relations activities by combining them with personal interests you are passionate about.
Sawmill Marketing Public Relations Sponsors ‘Stoop Stories’
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We fell head-over-heels in love with Stoop Stories minutes into one of their shows.
If you haven’t checked it out yet, each Stoop show features seven storytellers who get seven minutes each to tell a true, personal story about a specific theme. No notes, no scripts, no actors — just true stories, artfully told. The shows are charming, unique, always unexpected and almost always a sell-out.
Some months ago we became a sponsor by providing our Baltimore PR firm’s social media services to them pro bono — most notably posting regular Tweets at @thestoop — a key strategy for promoting their shows as well as their weekly radio show on WYPR, Stories from the Stoop.
Hope to see everyone at an upcoming Stoop Stories! Here’s info on the next one, June 3, 4 and 5 at Centerstage.
Maryland PR Firm Selected by GBAHC for Baltimore Public Relations Campaign
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BALTIMORE, Md. (March 8, 2010) – Greater Baltimore AHC, Inc., (GBAHC) has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s development and property management expertise in affordable housing in the greater Baltimore area.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs including the upcoming grand opening of the newly renovated, MonteVerde, a 301-unit affordable apartment home community for seniors and non-elderly people with disabilities in the lower Park Heights neighborhood of Baltimore.
About Greater Baltimore AHC, Inc.
GBAHC is part of AHC Inc., headquartered in Arlington, VA. It is a private, non-profit developer of affordable housing in the mid-Atlantic region that has been providing quality homes for low- and moderate-income families since 1975. GBAHC, located at 1501 St. Paul Street, has been in the greater Baltimore region since 2002. It currently has developed five properties offering approximately 1,000 affordable apartments. For more information, visit http://www GBAHC.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
