Archive for Sawmill Marketing
Community Relations and Personal Passion Can be a Great Marriage
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Craftsmen Developers, a Sawmill Marketing Public Relations client, hosted its second annual fund-raising event this weekend for the Hospice of the Chesapeake. For a modest ticket price, attendees experienced a leisurely stroll around beautiful waterfront grounds enjoying a delicious lunch and listening to a live band – all while admiring more than 50 privately owned Ferraris, Maseratis, Lamborghinis and Alfa Romeos.
This event, with the third one already scheduled for June 2011, combines the corporate community relations commitment to support local organizations and issues with the Craftsmen Developers leadership team’s passion for luxury Italian automobiles.
We think Craftsmen Developers is on to something that other organizations can take a lesson from: helping others in the communities in which you do business is the right thing to do, of course. But be creative with your community relations activities by combining them with personal interests you are passionate about.
Sawmill Marketing Public Relations Sponsors ‘Stoop Stories’
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We fell head-over-heels in love with Stoop Stories minutes into one of their shows.
If you haven’t checked it out yet, each Stoop show features seven storytellers who get seven minutes each to tell a true, personal story about a specific theme. No notes, no scripts, no actors — just true stories, artfully told. The shows are charming, unique, always unexpected and almost always a sell-out.
Some months ago we became a sponsor by providing our Baltimore PR firm’s social media services to them pro bono — most notably posting regular Tweets at @thestoop — a key strategy for promoting their shows as well as their weekly radio show on WYPR, Stories from the Stoop.
Hope to see everyone at an upcoming Stoop Stories! Here’s info on the next one, June 3, 4 and 5 at Centerstage.
Maryland PR Firm Selected by GBAHC for Baltimore Public Relations Campaign
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BALTIMORE, Md. (March 8, 2010) – Greater Baltimore AHC, Inc., (GBAHC) has selected Baltimore PR firm Sawmill Marketing Public Relations for a public relations campaign to increase awareness of the firm’s development and property management expertise in affordable housing in the greater Baltimore area.
The Baltimore-based PR and social media company is implementing a comprehensive public relations campaign that includes media and community relations programs including the upcoming grand opening of the newly renovated, MonteVerde, a 301-unit affordable apartment home community for seniors and non-elderly people with disabilities in the lower Park Heights neighborhood of Baltimore.
About Greater Baltimore AHC, Inc.
GBAHC is part of AHC Inc., headquartered in Arlington, VA. It is a private, non-profit developer of affordable housing in the mid-Atlantic region that has been providing quality homes for low- and moderate-income families since 1975. GBAHC, located at 1501 St. Paul Street, has been in the greater Baltimore region since 2002. It currently has developed five properties offering approximately 1,000 affordable apartments. For more information, visit http://www GBAHC.org.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
Blogger’s Notebook: Foursquare, Tiger and Home/Office/Bar
Posted by: | CommentsBlogger’s Notebook is the newest feature on the PR Buzzsaw, a compilation of bits and pieces that don’t warrant an entire blog post, but shouldn’t get swept away with all the wood chips on the Sawmill floors. Here goes:
BFD? – Followers of @contactjeff on Twitter may have noticed my occasional tweets announcing where I am. Nothing glamorous, with places like Pei Wei, Free State Indoor Sports and the Maryland State House. Am I bragging? No, but here’s the story: When I read the post on Mashable titled “Foursquare: Why it May Be the Next Twitter,” I decided it was worth checking out and seeing how it might apply to Sawmill clients (I did the same thing when I heard about Twitter a few years ago…try it before you trash it!). I already see a number of marketing possibilities with Foursquare, such as becoming the tool that causes people to look up from their iPhones and Droids and actually connect with others in real life. Wow.
‘My Bad’ – The Tiger Woods “apology” grabbed so much media attention and follow-up analysis by PR pundits that there’s no need to rehash it all here, other than to say it was a highly scripted stunt that only Tiger and his team could attempt to pull off. No questions allowed or asked? Media housed in a hotel ballroom a mile away? Just Tiger reading a statement written by his advisors and attorneys? Come on.
Split Personalities – One of the PR podcasts I’ve been listening to lately is Inside PR by Canadian PR pros Terry Fallis and David Jones. In a recent episode and in response to a listener comment, they talked about the use of Facebook, LinkedIn and Twitter, and how/when to use each one. Here’s what they said: look at Facebook as your home, where you’d likely welcome friends and people you know well; consider LinkedIn as your office, where you’ll conduct yourself more professionally and keep it more business-like; while Twitter is more like a bar, with a bunch of people you may or may not know popping in and out; some informative and worth getting to know, while others are more random yet still entertaining. Makes sense.
It’s a Web site, It’s a Blog! Welcome to the New www.sawmillmarketing.com
Posted by: | CommentsIf things look a little different, it’s because we just merged our blog, the PR Buzzsaw, with our Web site, www.sawmillmarketing.com We also added social media elements, from our Twitter feeds to LinkedIn accounts.
No more heading to the blog for one thing, then checking the Web site for something else. It’s all here. Glad you are too!
