Archive for SMEI Baltimore
Speaking at the June Knowledge Session sponsored by the Baltimore/Washington chapter of Sales & Marketing Executives International (SMEI), Craig K. Morris, managing attorney for trademark outreach at the U.S. Patent and Trademark Office, suggested that insights from an attorney could save a lot of time and expense in the long run.
“We need to remember that yes, this is a creative process, but it is also a legal process,” said Morris, who recently embarked on an awareness campaign on behalf of the USPTO to help companies understand the process and where to turn for help and information.
“You need to make sure that not only is your mark legally protectable, but that it’s also register-able and not infringing on someone else’s mark,” he said.
Begin with a search – is the mark (a word, phrase, symbol or design) already registered? Is the mark similar? Is there a likelihood of confusion? Are the goods and services related?
The USPTO website, www.uspto.gov, has instructional videos, fact sheets, FAQs and more, including the search system TESS (Trademark Electronic Search System) to view what has been registered in a company or client’s category.
Morris joined brand strategy and design expert Wendy Baird, principal and president, Insight180, Ellicott City, Md., who kicked off the session with a review of the name development and creative process undertaken by others at the table.
Founded in 1935, Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information about the Baltimore/Washington chapter, visit www.smeibaltimore.org
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There are hundreds of Twitter tools out there, but for the “must-haves,” check out this list I shared today with a group from the Baltimore-Washington chapter of Sales and Marketing Executives International (SMEI):
Hootsuite – An at-a-glance dashboard that allows me to monitor multiple accounts as well as pre-load tweets. An alternative is Tweetdeck.
Favorites and Lists – A sometimes overlooked tool, they are on everyone’s Twitter pages. If used, favorites offer a summary of what the account holder considers valuable tweets, and lists can be a good source for finding interesting accounts to follow.
search.twitter.com - A way to target your search by keywords, location and more. Try the search terms “looking for” or “can anyone recommend” along with the type of company you represent.
Sawmill Guide to Baltimore Media on Twitter – Our comprehensive list allows you to connect with the region’s media. Click on the link on our homepage.
Tweepz - A way to search keywords on bios. You can also limit results by location, number of followers and more. Looking for “foodies” in Baltimore for your restaurant account? This is a good place to start.
We Follow – A way to find people to follow. Search tags by location or focus (music, social media, PR, etc.).
Twilert - Delivers a daily email summary of tweets that have whatever account or keywords you are tracking.
There are so many more (check out www.oneforty.com), but if you start by adding these basics to your toolkit, your Twitter experience will be much more efficient and worthwhile. What are your can’t-live-without Twitter tools?