Archive for SMEI
My Favorite Twitter Tools
Posted by: | CommentsThere are hundreds of Twitter tools out there, but for the “must-haves,” check out this list I shared today with a group from the Baltimore-Washington chapter of Sales and Marketing Executives International (SMEI):
Hootsuite – An at-a-glance dashboard that allows me to monitor multiple accounts as well as pre-load tweets. An alternative is Tweetdeck.
Favorites and Lists – A sometimes overlooked tool, they are on everyone’s Twitter pages. If used, favorites offer a summary of what the account holder considers valuable tweets, and lists can be a good source for finding interesting accounts to follow.
search.twitter.com - A way to target your search by keywords, location and more. Try the search terms “looking for” or “can anyone recommend” along with the type of company you represent.
Sawmill Guide to Baltimore Media on Twitter – Our comprehensive list allows you to connect with the region’s media. Click on the link on our homepage.
Tweepz - A way to search keywords on bios. You can also limit results by location, number of followers and more. Looking for “foodies” in Baltimore for your restaurant account? This is a good place to start.
We Follow – A way to find people to follow. Search tags by location or focus (music, social media, PR, etc.).
Twilert - Delivers a daily email summary of tweets that have whatever account or keywords you are tracking.
There are so many more (check out www.oneforty.com), but if you start by adding these basics to your toolkit, your Twitter experience will be much more efficient and worthwhile. What are your can’t-live-without Twitter tools?
BALTIMORE, Md. (June 7, 2011 ) — Jeffrey A. Davis, a partner with Baltimore PR firm Sawmill Marketing Public Relations, will be a featured speaker during the June 14 Knowledge Session sponsored by the Baltimore-Washington chapter of Sales and Marketing Executives International (SMEI).
One of three expert panelists, Davis will share a range of tips and best practices showing how brands can best use Twitter to communicate and engage in conversations with customers, potential customers and the media. Co-presenter Jonathan Oleisky, of Media 924 LLC, will share Facebook tips, while Colleen McKenna, of Intero Advisory, will cover LinkedIn.
The SMEI event is scheduled for Tuesday, June 14 with a networking session beginning at 7:30 a.m., followed by the panel presentation beginning at 8 a.m. and concluding at 9:30 a.m. The event takes place at PSA Insurance and Financial Services, 11311 McCormick Road, Suite 500, Hunt Valley, MD 21031.
Additional details and registration information is available at the SMEI website.
About Sawmill Marketing Public Relations
Sawmill Marketing Public Relations is a Baltimore PR firm and social media marketing communications agency established in 1995 specializing in the development and execution of marketing public relations programs as business development strategies for business-to-business, business-to-consumer and professional services clients. The Maryland public relations company specializes in social media, traditional media relations, media training, and crisis communications. For additional information, visit www.sawmillmarketing.com
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Don’t Miss This [Final] Kodak Moment with ‘Celebrity CMO’ and Author Jeffrey Hayzlett
Posted by: | CommentsUpdated May 16, 2010…
As a member of the board of directors for the Baltimore-Washington chapter of SMEI (Sales and Marketing Executives International) I’m pleased
to alert PR Buzzsaw readers to an upcoming event that should interest anyone who’s into social media, corporate marketing, business development – or even “The Donald” and “Celebrity Apprentice.”
We’ve arranged for Jeffrey Hayzlett, chief marketing officer for Kodak [update: Eastman Kodak announced Friday he is leaving effective May 28 "to pursue personal projects"] and author of the new book The Mirror Test: Is Your Business Really Breathing? to speak at PSA Financial in Hunt Valley, Md. on Wednesday, May 26, 2010 (cocktail reception and book signing from 6:30 to 7:15 p.m., followed by the program). Tickets are $50 for members, $75 for non-members. First 100 get a free copy of the book. To register, visit the SMEI Baltimore-Washington website or call 410-925-6005.
He’s been described as a “CMO on steriods” who parlayed what he learned running his own business into his [soon to be former] position as Kodak’s CMO where he helped revitalize one of the world’s iconic brands. Forbes magazine annointed him the “Celebrity CMO” because of his countless media appearances, including on Donald Trump’s Celebrity Apprentice. And Advertising Age calls him “a new style of CMO,” especially for his social media skills that made him one of the top 10 C-level executive Twitterers in the world.
Many have “liked” him on Facebook and followed him on Twitter (@jeffreyhayzlett). Now you can meet him in real life (IRL)! at this upcoming SMEI event. Hope to see you there.
[Another update! Melanie Wells, executive editor at Forbes, wrote on her blog Friday that Hayzlett is hashing out the details of a TV show. Read about it here, and consider this one more reason to join us on May 26, just two days before he launches the next phase of his career.]
