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We’re probably not going to see tweets like: ”Really nailed it with the driver, now thinking 7 or 8 iron,” or “Looking like this putt breaks left to right. Whaddya think, tweeps?”
No, the players at this week’s McDonald’s LPGA Championship in Havre de Grace, Md., (@McDsLPGA) won’t be tweeting on the course, but they’re getting a lot of attention – and encouragement from the top, including LPGA commissioner Carolyn Bivens – to continue engaging with fans before and after their rounds via Twitter.
We got a taste of their tweets last week when the State Farm Classic was played, and now we’ll get an insider’s view during their play just up I-95 at Bulle Rock. @AtlanticGolf (Sawmill client) is following all of them and we encourage others to do the same, as interaction between players and fans can only be good for the game! We counted 33 LPGA golfers on Twitter, including last year’s McDonald’s champion Yani Tseng, in photo, above (@YaniTseng on Twitter) who tells us via Twitter that she’s already had dinner with Taiwan Ambassador Jason Yuan and that Bulle Rock is in great shape, but watch out for the 4-inch rough!
Popular LPGA players on Twitter include Morgan Pressel (@MorganPressel), Paula Creamer (@ThePaulaCreamer), Michelle Wie (@TheMichelleWie), Natalie Gulbis (@Natalie_Gulbis) and Suzann Pettersen ( @SuzannPettersen)
For your convenience, here is a link to all the LPGA players on Twitter!
[Post republished with permission from the Atlantic Golf blog]
This weekend I came across opposing views on Twitter through write-ups in two publications.
First, there’s Time magazine, which put Twitter on its cover with the headline “How Twitter Will Change the Way We Live (in 140 characters or less)”, for a story written by Steven Johnson (@stevenbjohnson on Twitter). The issue is full of Twitter ideas and examples of best uses, especially for businesses, in the article titled: “10 Ways Twitter Will Change American Business.” Worth checking out, especially if you’re still skeptical.
On the other side of the keyboard is a column in The Business Monthly, a business newspaper serving the Baltimore-Washington, D.C. corridor. In the May issue, columnist Cliff Feldwick (he does not have a Twitter account) compares Twitter to the Citizen’s Band radio fad of the 1970s, under the headline “Pounding on the Keyboard: Twitter, Twitter, Good Buddy” Here is an excerpt:
“What started as a pretty good idea – lower-powered radios that companies or people could use to communicate freely in a local area – became a fad that spawned its own language and culture. And six months later, it spawned a rash of amazingly cheap used CB radios in yard sales. The pure banality of what most people were saying finally overtook the uniqueness of the trend and the craze died a quick death.
So as you see from the headline, it’s déjà vu all over again, this time with Twitter.”
So what do you think? Did Time whiff on this one, devoting page after page to a useless fad? Or has columnist Feldwick nailed it?
When three executives from some of the Baltimore region’s most successful companies got together this morning to share “good news” stories about profitability in the face of a recession, they also took the time to share thoughts about marketing.
And no, they didn’t talk trade shows, direct mail campaigns and press releases.
Try Facebook, Twitter and blogging strategies as the tools they’re focusing on, even if it’s to monitor what customers – and competitors – are doing, linking to, following and saying.
The Greater Baltimore Tech Council event, “Who’s Growing in 2009?” was emceed by Art Jacoby (in photo above, left) featuring Tim Lorello, SVP and chief marketing officer for Telecommunication Systems, Inc. (also known as TCS), Michele Perry, chief marketing officer of Sourcefire, and Todd Johnson, president of Salar, Inc. (right). All three companies are in a strong growth mode, and marketing plays an important role.
But a pleasant surprise of the morning – at least for me – came when they talked about their use of social media and its emerging importance to their businesses. This was no social media how-to workshop where you’d expect that kind of talk. This was a business event and these unsolicited comments about social media’s value came straight from execs in the trenches.
Perry called this a time for “lots of learning and tracking…and numbers to watch” when it comes to social media, with time spent listening to what’s being said about Sourcefire and the industry. She also shared a powerful anecdote of the firm’s success with media interviews as a result of prompt response to Tweets by reporters needing sources for stories. “It all happens within half an hour,” emphasized Perry.
Lorello also acknowledged its importance and talked of winning awards, which leads to news coverage, which leads to results on the search engines, still the most important player in online marketing. Meanwhile, Salar, Inc. has a Facebook page (including pix from a recent Paintball outing) and a Twitter account, but the most efficient use of Web 2.0 tools are the industry blogs that have “10 times more credibility” than other sources, according to Johnson.
“It’s a wonderfully cheap way to market directly to our audience,” he said.
Before the Q and A session got underway, Jacoby, a notable business consultant, proclaimed that “social media is the next giant.”
Amen, Art.
P.S. Check out the blog post about the event written by Baltimore Sun tech reporter Gus Sentementes. It’s on his new blog just launched this week, BaltTech.
Not on Twitter? Here’s one reason it’s worthwhile – we landed a 20 minute interview on a local NPR affiliate, all via Twitter. No phone pitches. No press releases. No email. Host Mario Armstrong needed a guest due to a last minute cancellation. He sent out the tweet (below), we responded, and voila, client on the air for an extended interview.
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Here it is! “The Sawmill Guide to Maryland Media on Twitter” (2012 edition). In the spirit of social media sharing, Baltimore PR firm Sawmill Marketing Public Relations created this list in 2008, launched it on January 1, 2009 and has maintained it ever since.
Last update: May 15, 2012
Have Any Names to Share?
If so, let us know via email or comment at the end of this blog post.
Finally, if you would like to view all of these accounts in one location, follow Jeff’s list – http://twitter.com/#/list/contactjeff/baltimore-media — a cool way to see what ALL members of the Maryland media are collectively tweeting. Kind of a one-stop news channel and an especially handy way to follow a breaking news story and to get the collective tweets from all who cover the region!
Anne Arundel County
Eye on Annapolis – http://twitter.com/eyeonannapolis (John Frenaye)
WNAV – http://twitter.com/PKBNews (P. Kenneth Burns, Anchor/Reporter)
WNAV – http://twitter.com/1430WNAV (News)
Annapolis – The Capital
Bourg, Allison – http://twitter.com/abourg_Capital
McGehee, Laura Chase – http://twitter.com/LC_the_photog
Cox, Erin – http://twitter.com/CapitalCox (Healthcare/GA)
DeButts, Jimmy – http://twitter.com/jd3217 (Business)
Hartley, Eric – http://twitter.com/ethartley (Columnist)
Peters, Mike – http://twitter.com/CapitalMPeters (H.S. Sports)
Rawlyk, Heather – http://twitter.com/Rawlyk_Capital (Courts/Crime)
Reed, Tina – http://twitter.com/TreedinAA (Naval Acad., Ed.)
Sauers, Elisha – http://twitter.com/elishasauers (City Gov’t/Politics)
Wood, Pamela – http://twitter.com/pwoodreporter (Environ./Bay)
Woodards, Shantee’ – http://twitter.com/woo_sha (Business)
Capital Staff Newsroom – http://twitter.com/capgaznews
Maryland Gazette Newsroom – http://twitter.com/MDGazette
Baltimore Business Journal
BBJ – http://twitter.com/bbjonline (News)
Countryman, Wayne – http://twitter.com/WayneCBalt (Assoc. Ed.)
Dinkel, John – http://twitter.com/johndinkel (President & Publisher)
Gantz, Sarah – http://twitter.com/Sarah_Gantz (Reporter)
Griner, Nicholas – http://twitter.com/ngrinerphoto (Photo)
Haber, Gary - http://twitter.com/ghaber2010 (Reporter)
House, April – http://twitter.com/AprilHouse (Graphic Design)
Lambert, Jack – http://twitter.com/jplambert (Reporter/Researcher)
Proctor, Carolyn – http://twitter.com/cdog_ (Research Director)
Sharrow, Ryan – http://twitter.com/rsharrow (New Media Editor)
Sullivan, Joanna – http://twitter.com/joannasullivan (Editor)
The Sun
Adams, LeeAnn – http://twitter.com/leeann300 (Multi-Media)
Alatzas, Trif – http://twitter.com/trifalatzas (Head of Digital Media)
Ambrose, Eileen – http://twitter.com/eileenambrose (Personal Finance)
Anderson, Jessica – http://twitter.com/janders5 (Nights Reporter)
Assaf, Christopher – http://twitter.com/ctassaf (Photo/Video Ed.)
Arundel Sun – http://twitter.com/Arundel_Sun (AA County Bureau)
Badie, Jennifer – http://twitter.com/JenniferBadie (Education Editor)
BaltFindLocal – http://twitter.com/BaltFindLocal (Metromix)
BaltSunHealth – http://twitter.com/BaltSunHealth (Health Updates)
Barker, Jeff – http://twitter.com/SunJeffBarker (Sports)
Bowie, Liz – http://twitter.com/lizbowie (Education)
Bracken, Matt – http://twitter.com/mattbracken (Sports)
Brewington, Kelly – http://twitter.com/KellyBrew (Medicine/Health)
Broadwater, Luke – http://twitter.com/lukebroadwater
Brown, Matthew Hay – http://twitter.com/matthewhaybrown (Politics/Gov’t Ed)
Brown, Sloane – http://twitter.com/sloanebrown (Society)
Burris, Joe – http://twitter.com/patienceofjoe (Good Life)
Butler, Anica – http://twitter.com/AnicaButler (Crime News Editor)
Calvert, Scott – http://twitter.com/scottmcalvert (Maryland Scenes)
Catalini, Mike – http://twitter.com/mikecatalini (Multi-Media Content)
Cho, Hanah – http://twitter.com/hanahcho (Business & Workplace)
Cohn, Meredith – http://twitter.com/mercohn (Enviro/Health/Fitness)
Connolly, Dan – http://twitter.com/danconnollysun (Orioles)
Consuming Interests – http://twitter.com/ConSumInterests (Blog)
Corey, Mary – http://twitter.com/maryjcorey (Director of Content)
Dance, Scott – http://twitter.com/ssdance (Reporter)
Deal, Michelle – http://twitter.com/suntravelblog (Travel)
Dresser, Michael – http://twitter.com/michaeltdresser (MD Government)
Earley, Steve – http://twitter.com/stephencearley (Social/Mobile/Blog)
Fenton, Justin – http://twitter.com/justin_fenton (Crime)
Fritz, Ron – http://twitter.com/ronfritz (Sports)
Fritze, John – http://twitter.com/jfritze (D.C.)
Fuller, Nicole – http://twitter.com/nicoleatthesun (Reporter)
Gould, Steve – http://twitter.com/stevegould (Sports)
Green, Andy – http://twitter.com/andrewagreen (Head of Opinion)
Green, Erica L. – http://twitter.com/EricaLG (Education)
Hamilton, Bob – http://twitter.com/bob_hamilton (Photog.)
Hancock, Jay – http://twitter.com/jayhancock1 (Business Column)
Hensley, Jamison – http://twitter.com/jamisonhensley (Ravens)
Herman, Peter – http://twitter.com/phscoop (Police)
Hopkins, Jamie Smith – http://twitter.com/realestatewonk (R.E.)
Hubert-Allen, Olivia – http://twitter.com/hubertallen (Audience Engagement)
Jackson, Jerry – http://twitter.com/fotoj (Photojournalist)
Jones, Brent – http://twitter.com/bjones557 (General Assgmt.)
Jones, Dean Jr. – http://twitter.com/deanjonesjr (Sports)
Judge, Jay – http://twitter.com/jayjudge (Head of Visuals)
Kasper, Rob – http://twitter.com/robkasper (Food & Beverage)
Kay, Liz – http://twitter.com/lfkay (Reporter, Consumer Blogger)
Kelber, Sarah – http://twitter.com/realityck (Reality TV blog)
Kilar, Steve – http://twitter.com/stevekilar (Breaking and General News)
Klinedinst, Phil – http://twitter.com/philklinedinst (Copy Desk Chief)
Korman, Chris – http://twitter.com/ChrisKorman (Sports Content)
Linskey, Annie – http://twitter.com/AnnieLinskey (City Hall/Politics)
Maki, Justine – http://twitter.com/justinemaki (Home Page Editor)
Marton, Adam – http://twitter.com/adam_marton (Interactive Designer)
Maynard, Patrick – http://twitter.com/patrickmaynard (Producer)
Maza, Erik – http://twitter.com/erik_maza (G.A., Nightlife)
Maza, Erik – http://twitter.com/midnightsunblog
McIntyre, John – http://twitter.com/johnemcintyre (Night Ed.)
McNatt, Glenn – http://twitter.com/glennmcnatt (Opinion)
Mirabella, Lorraine – http://twitter.com/lmirabella (RE, Local Media)
Ratner, Andy – http://twitter.com/aratner1 (Features Editor)
Reimer, Susan – http://twitter.com/susanreimer (Columnist)
Rodricks, Dan – http://twitter.com/MiddayRodricks (Columnist)
Rosen, Andy – http://twitter.com/andyrosen (Content Editor)
Rosen, Jill – http://twitter.com/jillrosen (Features)
Rosenthal, Dave – http://twitter.com/readstreet (Lifestyle & Ent.)
Roylance, Frank – http://twitter.com/froylance (Science)
Scharper, Julie – http://twitter.com/juliemore (Maryland News)
Schmuck, Peter – http://twitter.com/SchmuckStop (Sports)
Sentementes, Gus – http://twitter.com/GusSent (Technology)
Shatzkin, Kate – http://twitter.com/Charmcitymoms (Parent/Family)
Siegel, Andrea – http://twitter.com/realwriter (Features)
Smitherman, Laura – http://twitter.com/lsmitherman (Head of MD News)
Sullivan, Steve – http://twitter.com/sullicom (Director of Multi-Media)
Sweigard, Pete – http://twitter.com/petesweigard (Audience Engagement)
Sun – http://twitter.com/BaltSunArts (Arts & Entertainment)
Sun – http://twitter.com/bmorecurrent (Blogs)
Sun – http://twitter.com/sundigitalsubs (Digital Subscriptions)
Sun - http://twitter.com/baltimoresun (News Updates)
Sun – http://twitter.com/baltsunlive (Live Events)
Sun – http://twitter.com/BaltSunSports (Sports)
Sun Video - http://twitter.com/baltsunvid (Images & Audio)
Sweeney, Gene Jr. – http://twitter.com/checkeredflag01 (Racing)
Van Valkenburg, Kevin - http://twitter.com/KVanValkenburg (Sports Writer)
Walker, Andrea – http://twitter.com/ankwalker (Business)
Wheeler, Tim – http://twitter.com/TBWheeler (Environment)
Williams, IV John-John – http://twitter.com/popcouturejjw4 (Pop)
Workman, Michael – http://twitter.com/michaelworkman (Director, Interactive Design)
Zurawik, David – http://twitter.com/davidzurawik (Television/Media Critic)
b
b – http://twitter.com/bthesite
Bartel, Jordan – http://twitter.com/jordanbartel (Asst. Editor)
Broadwater, Luke - http://twitter.com/LukeBroadwater (M.E.)
Case, Wesley – http://twitter.com/wesleycase (Presentation Architect)
Chapman, Alisia – http://twitter.com/alisiachapman (Managing Editor)
Krista, Brian – http://twitter.com/briankrista (Photographer)
Nelson, Christopher – http://twitter.com/cenelson08 (b the site)
Richardson, Marissa – http://twitter.com/wranglinrissa
Sapiro, Adam – http://twitter.com/asapadam (Production Editor)
Tallent, Anne – http://twitter.com/anne3000 (Editor)
Vensel, Matt – http://twitter.com/mattvensel (Sports)
Wong, Tim – http://twitter.com/twong911 (Art Director)
The Daily Record
Daily Record – http://twitter.com/mddailyrecord (News Updates)
Buck, Tara – http://twitter.com/tara_e_buck (Special Pubs Ed.)
Jacobs, Danny – http://twitter.com/TDRDanny (Web Editor)
Lash, Steve – http://twitter.com/Steve_Lash (Appellate Courts)
Mook, Ben – http://twitter.com/BenMook (Trial Courts)
Pyles, Alexander – http://twitter.com/aapyles (Gov’t Reporter)
Sauter, Jackie – http://twitter.com/jackiesauter (Web Editor)
Tousignant, Kristi – http://twitter.com/TDRKristi (Biz of Law)
Simmons, Melody – http://twitter.com/SimmonsMelody
Waldman, Ed – http://twitter.com/EdWaldman1958 (Managing Ed.)
Zilberman, Maria – http://twitter.com/mariazilberman (Business)
Radio
ESPN – http://twitter.com/ESPNRadio1300 (Sports)
WBAL-AM – http://twitter.com/wbal (Chris Beauchamp)
WBAL-AM – http://twitter.com/wbalradio (News Alerts)
WBAL-AM Angela Jackson – http://twitter.com/angielbaltimore
WBAL-AM Rob Lang – http://twitter.com/reporterroblang
WCBM Sean Casey – http://twitter.com/seanandfrank
WCBM Tom Moore – http://twitter.com/tommooreradio
WEAA-FM – http://twitter.com/talkshowguy (Anthony McCarthy)
95.1 Shine FM – http://twitter.com/951SHINEFM
98 Rock – http://twitter.com/98Rock
WLOY – http://twitter.com/WLOYLoyolaRadio
WMMX – http://twitter.com/Mix1065FM
WMMX Jojo and Reagan – http://twitter.com/JojoAndReagan
WPOC – http://twitter.com/LaurieDeYoung (Laurie DeYoung)
WRBS – http://twitter.com/AM1230WRBS
WRNR-FM – http://twitter.com/103WRNR
WTMD 89.7 FM – http://twitter.com/WTMD
WTMD 89.7 FM – http://twitter.com/AmyWoo (Membership Director)
WTOP 103.5 FM – http://twitter.com/MDNews_WTOP (Md. News)
WYPR 88.1 FM – http://twitter.com/wypr881FM
Midday WYPR – http://twitter.com/MiddayWYPR
1370 AM – http://twitter.com/davemchugh (Sports)
105.7 FM – http://twitter.com/1057TheFan (Sports)
105.7 FM Ed Norris Show – http://twitter.com/EdNorrisShow
TV
WBAL TV – http://twitter.com/wbaltv11
WBAL TV Court – http://twitter.com/wbaltv_court
WBAL-TV Beverly Epstein – http://twitter.com/bepstein11 (Assignment)
WBAL-TV Chris Dachille – http://twitter.com/WBALDash (Exec. Sports)
WBAL-TV Sheldon Dutes – http://twitter.com/SheldonDNews (Reporter)
WBAL-TV Donna Hamilton – http://twitter.com/hamiltonhabitat (Anchor)
WBAL-TV Nikole Killion – http://twitter.com/NikolenDC (Hearst Nat’l)
WBAL-TV Ava Marie – http://twitter.com/AvaWBAL (Weather)
WBAL-TV Lowell Melser – http://twitter.com/Lowell_Melser (Weather/Reporter)
WBAL-TV Lowell Melser – http://twitter.com/MelserWBAL (Weather/Reporter)
WBAL-TV Tony Pann – http://twitter.com/tonypann (Weather)
WBAL-TV Gerry Sandusky – http://twitter.com/GerrySandusky (Sports)
WBFF-Fox 45 Jon Conway – http://twitter.com/Conway45 (Photojournalist)
WBFF-FOX45 Candace Dold - http://twitter.com/candacedFox45 (Traffic/Entertainment)
WBFF-Fox 45 – http://twitter.com/loki_74 (News Producer)
WBFF-Fox 45 – http://twitter.com/FOXBaltimore
WJZ – http://twitter.com/cbsbaltimore
WJZ Marty Bass – http://twitter.com/mondobasso
WJZ Mary Bubala – http://twitter.com/marybubala (Anchor/Reporter)
WJZ Jeremy Freedenberg – http://twitter.com/jfreeden (Producer)
WJZ Weijia Jiang – http://twitter.com/wjzweijiajiang (Reporter)
WJZ Jessica Kartalija – http://twitter.com/WJZKartalija (Anchor/Reporter)
WJZ Adam May – http://twitter.com/adammaytv (Anchor/Reporter)
WJZ Susan Otradovec – http://twitter.com/otrados (Public Affairs)
WJZ Mike Schuh http://twitter.com/mikeschuh (Reporter)
WJZ Derek Valcourt – http://twitter.com/DEREKVALCOURT (Reporter)
WMAR-TV – http://twitter.com/ABC2NEWS
WMAR-TV – http://twitter.com/ABC2_ALERTS (Breaking News)
WMAR-TV Cheryl Conner – http://twitter.com/cherylconner (Reporter)
WMAR-TV Jamie Costello – http://twitter.com/jamiecostello2
WMAR-TV Charles Crowson – http://twitter.com/ccrowson016
WMAR-TV Wyatt Everhart – http://twitter.com/WyattEverhart
WMAR-TV Kelly Groft – http://twitter.com/kgroft (News Director)
WMAR-TV Jeff Herman – http://twitter.com/JPHerman (M.E.)
WMAR-TV Sherrie Johnson – http://twitter.com/SherrieNews (Education)
WMAR-TV Christian Keller – http://twitter.com/TV_Director (Director)
WMAR-TV Brian Kuebler – http://twitter.com/TVTerp (Sports)
WMAR-TV Roosevelt Leftwich – http://twitter.com/baldreporter
WMAR-TV Dave McHugh – http://twitter.com/davemchugh
WMAR-TV Christian Schaffer – http://twitter.com/chrisinbmore
WMAR-TV Joce Sterman – http://twitter.com/jocefromthenews
WMAR-TV Kelly Swoope – http://twitter.com/NewsSwoope
WMAR-TV Dan Taylor – http://twitter.com/dstaylo1 (AM Exec. Producer)
WUSA 9 TV Scott Broom – http://twitter.com/scottbroom
My24Network – http://twitter.com/my24baltimore
MPT – http://twitter.com/marylandpubtv
MPT Jeff Salkin – http://twitter.com/wallstreetweek
Magazines
Baltimore Magazine – http://twitter.com/Baltimoremag
Baltimore Magazine – http://twitter.com/maxthegirl (Max Weiss)
Charmed Magazine – http://twitter.com/CHARMEDMAG
Chesapeake Life - http://twitter.com/chesapeakelife
Lacrosse Magazine – http://twitter.com/clochary (Clare Lochary)
Maryland Family – http://twitter.com/Marylandfamily
Maryland Life – http://twitter.com/MarylandLife
Maryland Life – http://twitter.com/DanPatrell (Editor)
Smart Woman – http://twitter.com/smart_woman
STYLE Magazine – http://twitter.com/StyleMagazine (Brian Lawrence)
STYLE Magazine – http://twitter.com/Style_Maven (“LL”)
STYLE Magazine - http://twitter.com/StyleAve (Sarah Gilbert Fox)
STYLE Magazine – http://twitter.com/socialspeaking (Anne Boone-Simanski)
Taste of the Bay – http://twitter.com/TasteoftheBay
Urbanite – http://twitter.com/urbaniteMD
What’s Up? – http://twitter.com/whatsupmags
News Feeds/Online Pubs/Bots/Freelancers/Other
Afro-American http://twitter.com/afronews
Afro-American http://twitter.com/afronewsevents (Live Events)
Associated Press – http://twitter.com/apakell (Amanda Kell/Reg’l Ed.)
Associated Press – http://twitter.com/APBenNuckols (Ben Nuckols)
Armstrong, Mario – http://twitter.com/marioarmstrong (Technology)
Baltidome – http://twitter.com/Baltidome (Green News)
Baltimore Brew – http://twitter.com/BaltimoreBrew (Fern Shen)
Baltimore Eats – http://twitter.com/baltimoreeats
Baltimore Examiner – http://twitter.com/bmoreexaminer
Baltimore Examiner – http://twitter.com/CharmCitySean (Sean O’Donnell)
Baltimore Jewish Times – http://twitter.com/jewishtimes
Baltimore Jewish Times – http://twitter.com/BarbPash
Baltimore Jewish Times – http://twitter.com/neilrubin (Editor)
Baltimore Local – http://twitter.com/baltimorelocal
Baltimore News – http://twitter.com/Baltimore_News
Bmore Media - http://twitter.com/BmoreMedia
Bmore Media – http://twitter.com/BmoreMediaME
Bmore Media – http://twitter.com/julekha (Julekha Dash)
Capital News Service – http://twitter.com/CNSMd
Catholic Review – http://twitter.com/CatholicReview
Carol Sorgen - http://twitter.com/BaltimoreWriter (Freelance Journalist)
citybizlist real estate – http://twitter.com/JayRickey (Editor/Publisher)
City Paper – http://twitter.com/city_paper
Downtown Diane – http://twitter.com/downtowndiane (Ent/Food/Travel)
Exhibit A – http://twitter.com/ExhibitABalt (online law news)
Gazette – http://twitter.com/SarahBGaz (politics)
Inside Charm City – http://twitter.com/insidecharmcity
Investigative Voice – http://twitter.com/InvestigativeV (Stephen Janis)
Investigative Voice – http://twitter.com/BaltoSpectator (“Crime Writer”)
JHU Press – http://twitter.com/JHUPress
‘Maryland Moment’ – http://twitter.com/marylandmoment (Post Blog)
Maryland Morning – http://twitter.com/MarylandMorning
MASN Sports – http://twitter.com/kate_wheeler (M.E., Os Buzz Blog)
MD Politics Today – http://twitter.com/mdpolitics
MD Reporter – http://twitter.com/MDReporter (Editors)
MD Reporter – http://twitter.com/lenlazarick (Len Lazarick)
MD Reporter – http://twitter.com/meganpoinski (Megan Poinski)
Patch
North Baltimore Patch – http://twitter.com/Bmorejourno (Adam Bednar)
Patch.com – http://twitter.com/DougDonovan (Balto. & Harford Editor)
Patch.com – http://twitter.com/nickdimarco (Nick DiMarco, Timonium Editor)
Patch.com – http://twitter.com/TimoniumPatch (Lutherville/Timonium)
Patch.com – http://twitter.com/bpsears (Bryan P. Sears)
Patuxent Publishing
Managing Editor – http://twitter.com/sunjack (Jack Gibbons)
Maryland Family/Howard Magazine Editor – http://twitter.com/JenBroadwater
Social Media Editor – http://twitter.com/patuxentchuck (Charles Schelle)
Explore Baltimore County
General News – http://twitter.com/explorebaltco
Clary, Craig – http://twitter.com/ClaryBCSports (Sports)
Coffin, Nelson – http://twitter.com/CoffinBCSports (Sports)
Conlin, Brian – http://twitter.com/CTimes_Brian (Catonsville, Arbutus)
Fulbright, Lauren – http://twitter.com/Lauren_CTimes (Catonsville, Arbutus)
Thompson, Jay – http://twitter.com/PatuxentJay (General Assignment)
Worgo, Tom – http://twitter.com/worgobcsports (Sports)
Explore Carroll Co. – http://twitter.com/explorecarroll
Explore Howard Co. – http://twitter.com/explorehoward
Press Box – http://twitter.com/PressBoxOnline
Sher, Richard – http://twitter.com/richard_sher
Smart CEO – http://twitter.com/smartceo
Steiner, Marc – http://twitter.com/marcsteiner (Public Radio Host)
Washington Post Baltimore – http://twitter.com/Wapostbaltimore
Washington Post, Carla Correa – http://twitter.com/pinkgrammar (Social Media)
What’s to Eat – http://twitter.com/WhatsToEatBmore (Liz Stambaugh)
If you don’t follow @ScottMonty (left) on Twitter, you should.
Whether you agree with the bailout plan or not (O.K., in Ford’s case, it’s “assurance we can get a line of credit if the economy worsens,” he will tell you on Twitter), Ford Motor Co.’s global digital and multimedia communications manager demonstrates how social media can work for an organization.
Seemingly at work all hours in recent weeks, Scott Monty answers questions about the plan, directs people to a Web site set up over the Thanksgiving weekend to address the topic, shares a link to the plan submitted to Congress, posts his boss’s testimony – plus he’ll add a bit of personal comment along the way (we learned Scott and his young family flew from Boston to Detroit last week as they completed their move from Greater Boston to Michigan; now they’re living among cardboard boxes).
The corporate press release, the Web site (12/13 update: excluding the video conversations featuring Ford execs), the talking points – even Ford CEO Alan Mulally’s testimony – are all scripted. Scott Monty’s comments are not, and he’s responding to just about anyone on Twitter who makes a comment about Ford or asks a question. Go ahead and try it and you’ll get a genuine response. And you’ll also see the occasional post such as this one: “I told Alan that if things turn nasty in DC, he should take the Mustang and do donuts on the Capital lawn. 
”
That’s the difference between stiff one-way traditional communications and social media. Sure, social media is riskier, but if executed properly it makes even the behemoth corporation feel more real and in touch with its customers.
Today’s front page article about the election in local business newspaper The Daily Record is the most recent example of our 
success in getting coverage for clients by quickly responding to reporters’ Tweets for interview sources. In this case, it resulted in Tracey Halvorsen (left), creative director and principal of Fastspot, being interviewed and photographed for the story.
In just the past several days, we’ve connected our clients with reporters tweeting for help from outlets including USA Today, local media outlets located around the country as well as those in our own backyard. The immediacy of Twitter is a growing “how did I do my job before this?” asset for reporters (and especially those on deadline!) while PR people have access to interview opportunities they likely would not have known about otherwise. The 140 maximum characters requires that Tweets be short, sweet and to the point – a plus for reporters as well as those responding to their requests for help.
Tweets from reporters will certainly continue to grow and very likely rise to the top of their preferred way of trolling for interview sources, especially when in a hurry. Like so many other things in life, you need to be player (and specifically a Twitterer) to successfully participate in this important discussion.
Where are you?
Photo: The Daily Record
Couldn’t make it to Detroit for the Public Relations Society of America (PRSA) International Conference this week? Here’s the next best thing – a second installment of PR Buzzsaw’s recap of some of the more informative attendee tweets.
From reading the tweets, many atttendees have great views from their hotel rooms, but wi-fi downstairs is unavailable (ironic when the conference theme is ”The Point of Connection”), the typical conference spread of soft drinks non-existent, there were too many uses of the word “spin” to define our profession and more than one vendor/presenter felt it was an opportunity to either read PowerPoint slides to the audience or turn their remarks into a sales pitch.
Our Twitter friends in Detroit had more interesting tidbits to share (all delivered live from the sessions) so while they’re out at their tweetup at Sweet Lorraine’s tonight (or searching for a wi-fi connection), here goes another sampling from this afternoon:
Online press releases with video have a 33 percent greater chance of resulting in a sale. – Shane Haggerty
On a side note, the lack of wi-fi at a conference like this is a big fail. And where are the snacks? LOL – Ari B. Adler
71% of Americans trust a consumer review of a product over opinion of expert. – Mary Wagoner
Disgruntled that I can’t get wi-fi on my laptop through the RenCen. A conference embracing technology that doesn’t give me wifi? wtf – Shane Haggerty
Top takeaways from the SM release class – content = king, provide easily digestable new facts, use hyperlinks, embed videos/images. AND By posting SM releases on social bookmarking sites (technorati, digg, delicious), you can get instant search stats AND More takeaways – use targeted keywords to boost SEO (metatags, etc.), use relevant social tags/bookmarks like digg to create buzz- Brandon Chesnutt (three tweets)
Paolina Milana is reading her presentation off her powerpoint slide. 4 full paragraphs of full sentences. Read Presentation Zen. AND Paolina Milana’s session on the social release is devolving into a discussion of Marketwire’s offering. vendors should not speak – Joseph Thornley (two tweets)
In the anatomy of the social media press release session at PRSA Detroit Conference..Paolina Milana is great! – Lesley Hettinger (always two sides to every story!)
Twitter seems to be the buzzword here. I keep saying “Oh, I follow you on Twitter.” Or “What’s your Twitter name?” to new ppl – Natalie Ebig Scott
Want to follow yourself? Use the hashtag search #PRSA08 in Twitter search; follow me on Twitter via @contactjeff
While 3,000 PR peeps gather for the 2008 Public Relations Society of America (PRSA) International Conference in Detroit this week, I’ll stay here in Baltimore and track it through select postings on Twitter. Not the same as being there, but check back Monday and Tuesday and let’s see what we can learn from 526 miles away. Here are some tweets from the start of the conference, including the Assembly and today’s keynote by Craig Newmark of Craigslist:
At the PRSA Conference in Detroit. Much buzz about social media. Big opportunities for agency’s (sic) that lay a foundation in this area. – Jim Brazytis
I don’t see how you spend a whole day begging for greater committment to APR then adjourn just as APR is to be discussed. – Dan Keeney, APR
Lots of questions re: social media monitoring. Many people still seem to be struggling with free online tools. – Chris Ramsey
If anyone is interested in lunch, I’ll be in the Marriott lobby, 3rd floor in 10 minutes – Jason Falls
Craig Newmark about to go on stage. There’s live video, but I can’t send the link. Requires registration. Stupid. – Andrew Baisley
Craig Newmark of craigslist.org now speaking. Very unassuming. Self-proclaimed nerd. – Ari B. Adler
12 billion hits a month to craigslist.com – holy cow! – Sam Sims
Craig’s opening is great: everything began because he listened to people, did something @ it & listened some more. That’s the key! – Shonali Burke
Having lunch with @JamieTimm. Hoping the service picks up. Hungry. – Jason Falls
Craig Newmark says “listening to what his friends wanted” was reason he started what become Craigslist – Mike Spataro
Found 42 Degrees North – restaurant/bar – marriott lobby and go left. I’m there. – Jason Falls
P2P communications like Twitter will be key to the future of PR: Craig Newmark. – Lee Odden
Newmark says keep it simple, listen, do the right thing – Michael Cherenson
Craig’s list founder Craig Newmark speaking at PRSA opening session. His lesson? Just listen to people. – Beth Dornan
Craig Newmark is the most authentic executive I have ever met. Many CEOs should take a lesson. – Sandra Fathi
PRSA International has no WiFi … ARRGGGGG. Lots of sessions on using the web. Not able to use it in sessions. (Come on gang!) – Jason Falls
I would say, “You’re kidding” about no WiFi at #PRSA08. But I know you’re not. Amazing that a conference goes on without it now. – Barbara Nixon
Detroit Mayor Kenneth Cockrel, Jr. makes PRSA into a phoenetic word, “Prissa.” Uncomfortable laughter in the audience. – Dan Keeney
success in getting coverage for clients by quickly responding to reporters’ Tweets for interview sources. In this case, it resulted in Tracey Halvorsen (left), creative director and principal of Fastspot, being interviewed and photographed for the story.
Tweets from reporters will certainly continue to grow and very likely rise to the top of their preferred way of trolling for interview sources, especially when in a hurry. Like so many other things in life, you need to be player (and specifically a Twitterer) to successfully participate in this important discussion.
From reading the tweets, many atttendees have great views from their hotel rooms, but wi-fi downstairs is unavailable (ironic when the conference theme is ”The Point of Connection”), the typical conference spread of soft drinks non-existent, there were too many uses of the word “spin” to define our profession and more than one vendor/presenter felt it was an opportunity to either read PowerPoint slides to the audience or turn their remarks into a sales pitch.
