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Nov
25

‘Tis the Season for Holiday Cliches

By Jeff Davis

Christmas MailmanOne of my favorite blogs, “You Don’t Say,” by former Sun copy desk chief John E. McIntyre, offers a preview of worn-out holiday cliches that editors and reporters – and press release writers – will be tempted to use in the coming weeks.

If you’re thinking of leading off your piece with “‘Tis the Season…” or “Yes, Virginia,” John has a news flash for you: we’ve seen it already. Same goes for “white stuff” (are you listening, AMS certified meteorologists?), “Christmas came early…” for good news stories and references to “The Grinch” in stories about holiday thefts. It’s a list worth reading (and checking twice).

Image: George Eastman House

Categories : PR, press releases

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