Today’s front page article about the election in local business newspaper The Daily Record is the most recent example of our success in getting coverage for clients by quickly responding to reporters’ Tweets for interview sources. In this case, it resulted in Tracey Halvorsen (left), creative director and principal of Fastspot, being interviewed and photographed for the story.
In just the past several days, we’ve connected our clients with reporters tweeting for help from outlets including USA Today, local media outlets located around the country as well as those in our own backyard. The immediacy of Twitter is a growing “how did I do my job before this?” asset for reporters (and especially those on deadline!) while PR people have access to interview opportunities they likely would not have known about otherwise. The 140 maximum characters requires that Tweets be short, sweet and to the point – a plus for reporters as well as those responding to their requests for help.
Tweets from reporters will certainly continue to grow and very likely rise to the top of their preferred way of trolling for interview sources, especially when in a hurry. Like so many other things in life, you need to be player (and specifically a Twitterer) to successfully participate in this important discussion.
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Photo: The Daily Record