“Jeff Davis has a PR alter ego – “contactjeff.”
That’s how an article in the current issue of the Baltimore Business Journal begins. The story takes a look at how Twitter is being used by PR professionals in Baltimore and Boston, under the headline “What are you doing? PR firms answer that question and more via social networking phenomenon Twitter” Check it out, here.
BBJ Associate Editor Rob Terry weaved some of my 140-character “tweets” into the article, including this one that conveys the essence of Sawmill’s take on social media:
“Cruising along with PR plan for client – not all traditional media, not all social media. A nice integrated mix to reach the target audience.”
While we believe we’re ahead of the curve when it comes to social media and its uses within a PR program, Sawmill has by no means lost touch with the power and techniques of traditional PR. We realize people continue to read newspapers, watch TV and listen to the radio, so we’re just as likely to recommend a “traditional” PR approach as we are a blog or Twitter campaign. Ideally, our recommendations are an integration of all of these options.
– Jeff Davis (aka @contactjeff on Twitter)