'What are you doing?' Sawmill Partner Featured In Baltimore Business Journal Article on Twitter and PR
By“Jeff Davis has a PR alter ego – “contactjeff.”
That’s how an article in the current issue of the Baltimore Business Journal begins. 
The story takes a look at how Twitter is being used by PR professionals in Baltimore and Boston, under the headline “What are you doing? PR firms answer that question and more via social networking phenomenon Twitter” Check it out, here.
BBJ Associate Editor Rob Terry weaved some of my 140-character “tweets” into the article, including this one that conveys the essence of Sawmill’s take on social media:
“Cruising along with PR plan for client – not all traditional media, not all social media. A nice integrated mix to reach the target audience.”
While we believe we’re ahead of the curve when it comes to social media and its uses within a PR program, Sawmill has by no means lost touch with the power and techniques of traditional PR. We realize people continue to read newspapers, watch TV and listen to the radio, so we’re just as likely to recommend a “traditional” PR approach as we are a blog or Twitter campaign. Ideally, our recommendations are an integration of all of these options.
- Jeff Davis (aka @contactjeff on Twitter)
Jeff – Congrats on the coverage. I think your social media knowledge gives you many advantages, even in ‘traditional’ PR. By participating in the conversations that occur in social media, you are so much more tapped into what’s going on in the world. It positions you as someone that is so much more in touch than someone who isn’t plugged in. You hear about stories quicker, find more opportunities for your clients and have the ability to interact even more with brands, businesses and target audiences.
I applaud you for jumping in with both feet – It’s one of the reasons why we think you’re the perfect PR partner for OE!
Cheers,
Garret