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Sawmill Marketing Public Relations, headquartered in Baltimore, Maryland, is a full service public relations firm offering social media, traditional media relations programs, crisis communications planning and execution and media training. MBE-09-043
Feb
13

‘When Handed a Lemon—Make Lemonade of It’

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After dinner at Petit Louis Bistro in the Roland Park section of Baltimore on Jan. 31, two women were confronted by a robber who got away with a purse. You could almost script the media coverage and quotes from customers and neighbors, as crime is relatively rare in that neighborhood. But not in this case, as one of the victims was Sally Michel, chair of the Parks and People Foundation, who did not want the incident to harm the reputation of the restaurant or her beloved Baltimore (click the invitation to read the quote).

To “make lemonade of it,” the Parks & People Board of Directors (I am one of the members) moved quickly to organize a “Fill Sally’s Purse” fund-raiser for Feb 28 when Petit Louis has generously offered to donate 20 percent of proceeds that evening to the Foundation. It also happens to be Sally’s birthday!

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